CHALLENGE
*English*
The challenge was to create a visual universe for Mack & Pouya, a photography brand that not only focuses on the fun and excitement of marriage and the wedding but on love and the concept of two people becoming one. The objective was very clear from the beginning: to make Mack & Pouya a unique and fun brand that would break the usual rules about event photography brands. Many wedding photography brands are event centric. Mack & Pouya is love-centric, so in order to generate a graphic concept that fully encompasses the essence of the brand, an exploration of the characteristics of photography and its different ways of existing in people's lives. Mack & Pouya represents that moment where love is captured and saved to be treasured over time.
The challenge was to create a visual universe for Mack & Pouya, a photography brand that not only focuses on the fun and excitement of marriage and the wedding but on love and the concept of two people becoming one. The objective was very clear from the beginning: to make Mack & Pouya a unique and fun brand that would break the usual rules about event photography brands. Many wedding photography brands are event centric. Mack & Pouya is love-centric, so in order to generate a graphic concept that fully encompasses the essence of the brand, an exploration of the characteristics of photography and its different ways of existing in people's lives. Mack & Pouya represents that moment where love is captured and saved to be treasured over time.
*Español*
El reto era crear un universo visual para Mack & Pouya, una marca de fotografía que no solo se centra en la diversión y la emoción del matrimonio y la boda, sino también en el amor y el concepto de dos personas que se convierten en una. El objetivo fue muy claro desde el principio: hacer de Mack & Pouya una marca única y divertida que rompiera las reglas habituales de las marcas de fotografía de eventos. Otras marcas se enfocan en los eventos, Mack & Pouya está centrado en el amor, por lo que para generar un concepto gráfico que abarque plenamente la esencia de la marca, una exploración de las características de la fotografía y sus diferentes formas de existir en la vida de las personas. Mack & Pouya representa ese momento en el que el amor se captura y se guarda para ser atesorado con el tiempo.
Credits:
Graphic design/ Illustration/ Art direction: Nubia Navarro
Web Design: Timothy Ricks
Graphic design/ Illustration/ Art direction: Nubia Navarro
Web Design: Timothy Ricks
Production Company: Pouya Nia
